FA CUP finalists Chelsea and the Sauber Formula One team have announced a surprising link-up between the two parties. The result of Monday’s news will see both organisations carry each other’s logos around their places of sporting events. Chelsea showed off the partnership with advertising hoardings backing the Sauber team during their 2-0 Premiership loss to Newcastle United last night.
Sauber have carried some messages on their car at the Bahrain Grand Prix saying “True Blue” which might have given away an indication of the potential deal. It will be big for the Swiss team, that is now in its 20th season of competing in Grand Prix racing as their car has been missing sponsors on a regular basis since BMW’s withdrawal from the sport at the end of 2009. Sergio Perez’s stunning second place finish in Malaysia will surely have played a part in the West London club agreeing this deal with Sauber.
Sauber’s CEO Monisha Kaltenborn said on the Sauber website; “A partnership like this between Formula One and Football has never existed before in this form, yet there are numerous commonalities and possible synergies. The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas. We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League.”
The relationship is believed to promote sporting and business ventures together and the two will work on merchandising, sports science and sponsorship opportunities. Either way, the deal works very well for Sauber and continues their impressive start to 2012, especially if as it turns out, to have a link-up with the potential new Champions of Europe.